Absolute Outdoor, Inc.: Full Throttle - Onyx - ArcticShield - Kent Safety Products

Full Throttle Water Sports Logo

FULL THROTTLE - Get in our gear!

Full Throttle is a premium brand of water recreation products, featuring water sports flotation jackets, towable tubes, wakeboards, kneeboards, wetsuits, gloves, and rope, designed for today’s active water sports enthusiast. Look for the FULL THROTTLE brand at your nearest sporting goods stores. Whether boating, waterskiing, tubing, swimming, wakeboarding, or kneeboarding, these cutting edge, adventurous, adrenaline-pumping products will give you the action you seek on the water.

The FULL THROTTLE brand is marketed under the Absolute Outdoor corporate company, located in St. Cloud, Minnesota, and is affiliated with Kent Sporting Goods, New London, Ohio. Other branded companies under the Kent corporation are Connelly, HO Sports, O’Brien, Liquid Force, all offering high-end recreational water sports products.

FULL THROTTLE products are designed for the beginning to semi-avid enthusiast of all ages seeking a new, innovative brand to enhance their active lifestyles.



Onyx Outdoor Gear Products Logo

ONYX - Keeping you there.

Onyx outdoor recreation products provide reliable, dependable, and trustworthy gear you are looking for to keep you outdoors longer and will allow you to experience nature on your terms.

Onyx products are comprised of a complete line of inflatable life jackets / Personal Flotation Devices (PFDs), fishing & hunting life jackets and accessories, rainwear and more.

Explore the outdoors in a new way with our exciting line up of new products sure to enhance your fishing, hunting, boating, hiking, camping, or any other memorable outdoor experience.  Our products will make a good experience great…and wherever you’re going, we’ll be keeping you there.

Onyx is a newly formed brand under the Absolute Outdoor, Inc. company, located in St. Cloud, Minnesota.  Absolute Outdoor is affiliated with Kent Sporting Goods Company, based in New London, Ohio and specializes in a multi-brand portfolio of water sports and marine products.



ArcticShield Brand Logo (ao_brands_arcticshield.jpg)

ArcticShield - Stay out longer.

Whether you're headed for a cold blind or stand in the Midwest, on your way to a hunting preserve in the South, pursuing elk in the game-rich, ever-changing Western Rockies terrain, tolerance to the elements varies widely from person to person. One thing is constant...ArcticShield® allows you to stay afield longer due to our advancements in materials and design intended to expand a hunter's arsenal with performance driven apparel and accessories. All of these are engineered with new innovative technologies leading to progressively improved, more functional gear to withstand the demands of all types of hunting.

ArcticShield® products are comprised of a complete line of cold weather apparel and accessories for hunting and ice fishing. Products include: jackets, parkas, bibs, pants, boot insulators, waders, sleeping bags, kennel covers, layout blinds, packs, bags, gloves and beanies featuring Retain and Retain Active heat retention technology. Explore the outdoors in a new way with our exciting line up of new products sure to enhance your hunting, fishing, or any other memorable outdoor experience.

Click Here for ArcticShield Products



Kent Logo

Kent Safety Products - When work matters.


KENT celebrates sixty years in business! Earning a reputation as the trusted brand for the commercial and marine business, KENT is now the market leader in safety products. Leveraging our sixty years of combined experience, we continue to innovate in order to offer quality, technologically-advanced products, while maintaining our tradition of bringing new, improved products to you, our customer.

Our success dates back to when KENT Sporting Goods Company was founded as a subsidiary of Eagle Rubber Company, Inc. Prior to the KENT Company purchase, Eagle Rubber Company had dedicated their entire facility to manufacturing products for the Army and Navy during World War II. These products included a self-inflating life belt, orally inflatable life belt, and inflatable life rafts, all designed to save and protect the lives of servicemen fighting the War.

Six decades later, the KENT brand is still using this same knowledge and expertise in developing and manufacturing inflatable life jackets and we take pride as being the world’s largest inflatable life jacket manufacturer in the market today.

We have diversified our business to remain relevant in the many markets we serve, and will continue to be your long term partner and a trusted leader in providing consistent product quality and innovation.

Click Here for Kent Safety Products